PRODUCTION

To put it simply, the producer is the project manager for the recording, mixing, mastering , and sometimes even the writing process. The producer usually has an overall vision for the sound and goals of the project, and brings a unique outside perspective to inspire, assist, and to guide the artist. In many cases the producer is also the engineer, but there are also situations in which the producer will choose a specific engineer to work with due to their experience in a certain genre, or rapport with the artist.

ENGINEERING

Engineering, the process of actually recording an artist, is arguably one of the most important aspects of taking a song and turning it into a tangible, physical product. Our head engineer, Rob Wilson, has spent years refining his craft with hundreds of hours of studio time under his belt, working out of multiple different studios. Rob has recorded a multitude of varying acts including: Nelson Pires, The Steady Rebels, Justin Hill, Survivorman Les Stroud, Peirson Ross (w/ Les Stroud), Kat Chabot, Emily Skilling, Chris Damaso, Floating Floors, August Party, and Joe Bass to name a few. He has also assisted on the recordings of many different artists including: Bahamas, Brass Transit, Jazz FM Youth Big Band ft. Guido Basso, Mental Friction, and We Outspoken.

 
 
 
 
 

EDITING/MIXING/MASTERING

After a song has been recorded, there is an extensive amount of work left to be done. The first step being editing - this involves working alongside the artist and producer, going through each individual track and deciding which tracks will be put into the mix, putting all of the pieces together (comping), and cleaning everything up. After this the songs must be mixed; this is done using outboard gear, plugins, or a mix of both. The goal is to create a unique and exciting aural experience that suits both the artists and producers expectations, and is enjoyable for the listener. After the mix has been agreed upon by all parties, it is sent off to mastering. Mastering is the final step before printing and distribution, and is said to be the most important step by many. Mastering gets the project ready to be printed onto CD or Vinyl, or to be distributed online to iTunes/Soundcloud/Bandcamp/etc... . This process usually includes sequencing (the order of songs), as well as spacing between songs, and ensuring that the project as a whole sounds like one complete, smooth piece of work.

 

MANAGEMENT

The artist manager is one of the most important people in an artists career. The artist manager takes on multiple different responsibilities such as: booking the artist gigs and shows that best suit their genre, their following and their comfort level, being a representative on the artists behalf to media, labels, and others who wish to contact the artist, as well as assuring that any and all offers and dealings that involve that artist are in the artists best interest. The manager uses their experience gained working within the music industry to guide the artist and ensure that all decisions made are in their favour.

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